Jones (2007) defined transaction costs as costs involved in negotiating, overseeing, and controlling costs between people. Organizations need to keep these costs low by managing exchanges between organizations. Jones used the health care industry as an example. According to Jones, 40% of the United States budget for health care has to do with managing exchanges between doctors, health-care providers, government agencies, insurance companies, and other merchants. Imagine if the health-care industry could remove these costs how much less health-care goods and services would cost.
Small businesses also have to manage transaction costs to achieve sustainability. Transaction costs involve many kinds of costs. For example, an organization can experience costs resulting in duplication of effort, power imbalances, intellectual property protection issues, knowledge transfer issues, and preserving alliances. Nooteboom (1993) argued small firms have a particular disadvantage with transaction costs because of scale, scope, learning, and experience. Such costs are bounded by rationality, opportunity, uncertain conditions, and transaction specificity. When many firms add value to products or services each firm adds transaction costs multiplying the cost to the consumer for each firm involved in producing the product. On the other hand, outsourcing parts of the production offers economies of scale to spread the cost among more units. Bureaucracy costs can offset the transaction costs saved by larger organizations because of their capability to deal with scale, scope, learning, and experience issues (Jones, 2007).
Small businesses need to weigh these exchange costs in making their products and services competitive. As in the case of health care 40% is a significant added cost for a customer to bear. Unless a firm has the ability to deal with transactions costs it can have a significant disadvantage compared with a larger firm that has these skills. Any time a firm can erase these costs or hold them to a minimum the firm will put itself in a better position to achieve competitive advantage.
How do you manage transaction costs? If you have not considered transaction cost management and want to know more I urge you to contact us to learn more.
Jones, G. R. (2007). Organizational theory, design, and change (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Nooteboom, B. (1993). Firm size effects on transaction costs. Small Business Economics, 5(4), 283-295. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=eoh&AN=0328531&site=ehost-live http://www.springerlink.com/link.asp?id=100338