Entrepreneurial Orientation

Entrepreneurs can improve performance and achieve a competitive advantage with the attainment of a higher educational level and by gaining entrepreneurial experience. Although culture plays a role in the entrepreneurial orientation, religion has little influence on an entrepreneur’s ability to improve his or her orientation (Altinay & Wang, 2011).

Entrepreneurs use knowledge gained from their education and experience. Education causes entrepreneurs to think creatively, maintain flexibility, and respond appropriately to problems. Education improves the entrepreneurs ability to deal with risk. Business experience contributes to the entrepreneurs skills in using information to respond to customer needs. An entrepreneur with experience has a better understanding of how to run the business (Altinay & Wang, 2011).

How can an entrepreneur gain an education and experience, while pursuing opportunities? Click here.


Altinay, L., & Wang, C. L. (2011). The influence of entrepreneur’s socio-cultural characteristics on the entrpreneurial orientation of small firms. Journal of Small Business and Enterprise Development, 18(4), 673-694. doi: 10.1108/14626001111179749.

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