Global Networking


Many firms entering the market have done so through global networking, which allows the firms to develop the skills and knowledge needed to become a “born global” firm. As a firm learns more about a specific global market the firm becomes more willing to commit resources and expand business. Networking is the glue that brings entrepreneurial firms together with global partners. As a firm builds networking relationships it grows and becomes more pro-active in its dealing with its network partners (Svante, 2011).

Less market research and planning is necessary as a result of these activities because the entrepreneur learns from its relationships and the knowledge gained in networking activities. An entrepreneur wishing to go global should find it imperative to embark on networking activities. By doing so from the start, a firm is more likely to find success (Svante, 2011).

Want to know more? Click here.

References

Svante, A. (2011). International entrepreneurship, born globals and the theory of effectuation. Journal of Small Business and Enterprise Development, 18(3), 627-642. doi:10.1108/14626001111155745

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: